Help Central Iowa kids READ to SUCCEED!

Research shows having access to books leads to higher reading scores and, ultimately, a better chance of graduating high school. While middle-income households have an average of more than 10 books per child, low-income households average one book for every 300 children. 

Our goal is to give a library of 10 new books to 2,000 Central Iowa children. 

Get involved 

Purchase books from our recommended list or donate gently used children's books appropriate for infants to young adults. Bring them to a Stuff the Bus drop-off location at a participating company listed on this page during their book drive in spring 2020 or to our community book collection and celebration of education at Athene USA on May 12. 

The books collected will be distributed to United Way’s funded partner programs, child care centers, and in-home child care providers who serve kids in our community.

Read about why this drive is important and how kids see the world through books.

Register your organization to participate

Does your organization want to make an impact on early childhood literacy? Sign up your organization and commit to hosting a book drive. We'll provide the tools you need to make it easy!
Sign up for Stuff the Bus

For questions about this event, please contact Vanessa Sedrel at

2020 Participating Organizations

Find a box labeled with Stuff the Bus to place your donated new books. These organizations are participating: 

  • Athene USA
  • Chubb
  • Dee Zee, Inc.
  • Delta Dental Iowa
  • Ernst & Young
  • FBL Financial Group
  • John Deere
  • Kappa Kappa Gamma Des Moines Alumnae Assocation
  • SHAZAM, Inc.
  • Stine Seed Company
  • Telligen, Inc.
  • The Dana Company
  • United Way of Central Iowa
  • UPS
  • Voya Services Company
  • Wells Fargo 

Thank you to our event sponsors

SHAZAM Logo (horizontal 1-color)

READ to Succeed Logo.png

Stuff the Bus is a part of READ to SUCCEED, United Way of Central Iowa’s multiyear campaign to increase third-grade reading proficiency in central Iowa to 90 percent by the year 2020. Get involved at