Running a United Way campaign in your workplace can be challenging, rewarding, and a great way to bond as a team while helping improve lives in central Iowa.
If you are organizing a campaign at your workplace, are working with a team to run a campaign, or are just curious about what it takes to put a campaign together, the best place to start is by contacting your company's United Way Corporate Engagement Manager. He or she will help make it easy and share best practices, materials, ideas from other, and more. If you don't know your Corporate Engagement Manager, call us at (515) 246-6500 or email campaign@unitedwaydm.org.
START HERE: HOW TO RUN A GREAT CAMPAIGN
Over the years, we have learned a lot from teams like yours about what makes a United Way campaign successful. We have compiled this booklet of best practices, tips and tricks, and sample timelines and messages to help you make your plan.
It's a great place to start if you are new to campaign, or an excellent resource to remind you of some fundamentals if you've done this before.
TOOLKIT SECTIONS
- Campaign Management
- Employee Engagement
- Leadership & Affinity
- Community Impact
- Communications
- Contacts
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Nominate your organization for a LIVE UNITED Award, recognizing individuals and organizations who go above and beyond in supporting our community.
Several categories are available honoring giving, advocating, and volunteering for companies of all different sizes.
LIVE UNITED NOMINATION PAGE COMING SOON
SPECIAL EVENTS
Special events can be used to raise awareness of the campaign and are held as kick-off or wrap-up events.
Custom Fundraising Page
If you are planning a special event that will ask employees to make small donations in addition to their United Way pledge, we may be able to create a special landing page for your event with a donation form.
Throughout the campaign – and especially during kickoff and leadership events – it is important to highlight United Way’s impact in our local community through our partnerships with nonprofits across Central Iowa.
One great way to do this is to have a director of a local nonprofit program speak to your employees and share how important their donations are.
United Way of Central Iowa is excited to offer a new Emerge United Fund to our community. A donation to Emerge United is an investment in addressing systemic equity issues and supporting the emerging and rapidly changing needs of health and human services organizations, schools, job training programs, and – ultimately the individuals and families they serve – during and after the pandemic.
As the Emerge United funds address urgent and current needs, your contribution will be invested more rapidly than other designation options with no minimum and no administration fee.
Learn more at EmergeUnited.org.
Social Media Guide
Browse this guide to enhance your campaign through social media, or on internal communications tools.
Stories in an Image
Use these images for social media or Intranet posts. They can also be easily included in emails, newsletters, slideshows, and more. Each one has two images, one sized for Facebook and one for Instagram, and a Word Doc if you also want to use the text.
Infographics
Conveniently broken up into smaller pieces, these infographic chunks are perfect for social media or intranet posts. But they can also be used in emails, newsletters, or flyers.
Photos & Images
Visit our FLICKR.com album to find a variety of photos and images that you may use in your campaign materials and communications. All images are approved for reuse, and subjects have signed appropriate releases.
Logos & Resources
Download various treatments of the United Way of Central Iowa's logo in a variety of graphic formats, as well as brand guidelines. If you have questions about use, placement, or versions, please contact your Corporate Engagement Manager.
YOUR CORPORATE ENGAGEMENT TEAM
The United Way Corporate Engagement team is here to support you, whatever your needs. Below you'll find contact information for our staff. Not sure who your contact might be? Call us at (515) 246-6500 or email campaign@unitedwaydm.org and we'll connect you to the right person.