The Tocqueville Society recognizes the generosity of individuals and families contributing at the highest levels of personal giving. These caring philanthropists exemplify an outstanding commitment to improving the quality of life within our community.
Since its inception in 1984, Tocqueville Society members have contributed cumulatively over $50 million to United Way of Central Iowa. Last year alone, they contributed $7.1 million. These funds are strategically invested to create measurable and lasting change in our community’s most urgent issues.
Become a Game-Changer
Tocqueville members are the game-changers who empower our community to meet its Goals for 2020 in Education, Income, and Health.
In addition to creating lasting impact in central Iowa, Tocqueville Society members can:
- Meet and network with central Iowa’s most influential leaders and philanthropists
- Benefit from charitable giving tax savings (a great resource to contribute appreciated assets)
- Make a direct investment to impact the people of central Iowa with expert-driven strategies
- Share leadership, expertise, and influence through various committees and events
- Gain new business and career opportunities by demonstrating community leadership
- Give to causes you care about most in a way that significantly amplifies your impact
- Enjoy special society events including an annual celebration
- Annual recognition of all Tocqueville Society members in the Business Record
(See the 2020 Des Moines Business Record Recognition Ad)
Leave a Legacy
By endowing your gift for perpetuity, you will ensure United Way of Central Iowa is there to tackle our community’s challenges for the next 100 years. We work closely with the Community Foundation of Greater Des Moines so that you can manage your legacy securely and conveniently through the Endow Iowa Tax Credit Program.
Tocqueville Society members are often as generous with their time as they are with their donations. United Way of Central Iowa offers excellent opportunities to give back as a volunteer throughout the year. Click below to download a PDF of the volunteer calendar, and visit our Volunteer page to look for specific opportunites.
2019 Tocqueville Society Award: Kim & Rich Willis
Rich and Kim Willis have been honored with the prestigious 2019 Tocqueville Society Award. This award is United Way of Central Iowa’s highest honor, given annually to an individual or household who exemplifies inspirational and sustained leadership and service to the central Iowa community through United Way.
Tocqueville Society, United Way's premier philanthropic society, recognizes the more than 450 households who annually contribute $10,000 or more into the community in the areas of health and human services.
A committee of past Tocqueville Society awardees selected Rich, owner of Willis Auto Campus, and his wife Kim as this year's Tocqueville Society Award Winner and they were presented with the award at the annual Tocqueville Society celebration on October 7 at the Westfield Building in West Des Moines, sponsored this year by R&R Realty Group and the Rupprecht family.
“Rich and Kim exude contagious optimism for our community's future,” said Nora Everett, chair of United Way of Central Iowa’s board of directors: “Their deep and personal connections have inspired all of us to give back in even greater ways. Their influence and hard work mean central Iowa is more prepared to tackle our challenges and to make our community better for everyone who lives here.”
Together, Rich and Kim have given at the Tocqueville level since 2004. In 2016, they formed a United Way Endow Iowa Fund to give at this level in perpetuity. They have served in a variety of roles to raise essential funds for United Way, including the Tocqueville committee, workplace cabinet, and most recently as chair of the United Way Campaign. In these roles, they have inspired companies and leaders to give at higher levels and have become involved in volunteer efforts, such as Graduation Walk and HOPE for the Holidays basket assembly.
“Rich and Kim bring a personal touch to everything they do, and they challenge our community to give more to provide those who are struggling a better chance,” said Elisabeth Buck, president of United Way of Central Iowa. “Their generosity has raised incredible funds to support the fight for health, education, and financial stability of all central Iowans. The Willis legacy will live on through their endowment.”
Tocqueville Society Award Recipients:
2018 - Nora Everett
2017 - Tom Mahoney
2016 - Lynn Graves
2015 - Cathy Lacy
2014 - Dan & Joanie Houston
2013 - Debbie Hubbell
2011 - Cara Heiden
2010 - David & Barb Hurd
2009 - Steve Chapman
2008 - Fred & Charlotte Hubbell
2007 - Steve Lacy
2006 - Patty & Jim Cownie
2004 - Roger K. Brooks
2003 - J. Barry Griswell
2002 - Sunnie Richer
2000 - John R. Grubb
1995 - Evelyn Davis
1994 - Johnny Danos
1991 - Robert E. Larson
1990 - William C. Knapp
1989 - Robert Houser
1988 - Maddie Levitt
1987 - David Kruidenier
1986 - Robb Kelley
1985 - Marvin Pomerantz
"The Tocqueville Society represents some of the most dedicated, influential members of our community. It is a pleasure to work with them to have a positive impact on the lives of central Iowans."