Partner Resources

Logos and Brand Guidelines

Please observe the logo usage rules* when co-branding your company with United Way. If you have any questions, or request usage of United Way’s logo for a purpose other than to co-brand a workplace campaign or to indicate a partnership with United Way, please email contactus@unitedwaydm.org. 

Brand Guidelines

Telling the United Way story the right way shows the difference we’re making together. We’ve pulled together key assets and guidelines to keep everything looking and sounding on point. These tools will help make sure your messaging matches United Way’s trusted reputation while also showing off the great work you’re doing.

Check out these resources to help share our story:

Brand Standards and Guidelines

Logo Usage

• The United Way brandmark is a registered trademark. Please review the United Way Worldwide Brand Standards and Guidelines before using these images.

• Use only the colors shown in the brand guidelines; do not imprint the United Way logo in any other colors.

• The words "United Way of Central Iowa" should always appear with the brandmark, in the exact position and typeface shown.

• The box surrounding the brandmark is part of the image and should not be removed.

• At all times the logo must be clearly visible and distinctive. Do not print words or images over the logo, screen the logo to use as a background, or render it as a transparent or watermarked image.

• Do not print or display the logo smaller than one inch wide. If you need to resize the image, it must retain its original proportions.

• Do not separate the elements within the logo. For example, the hand, rainbow and person icons need to remain within the logo together and unaltered.

• When writing about United Way, do not use “the United Way." It must be “United Way."