United Way of Central Iowa Logo

United Way of Central Iowa is pleased to grant usage of its brandmark (logo) to companies or organizations that conduct a workplace campaign, or have a funding relationship or community partnership with United Way.

Please observe the logo usage rules* when co-branding your company with United Way. If you have any questions, or request usage of United Way’s logo for a purpose other than to co-brand a workplace campaign or to indicate a partnership with United Way, please email contactus@unitedwaydm.org.

UWCI-Color-2017.pngJPEG   PNG

UWCI-Grayscale-1.pngJPEG   PNG




  • To download the image, right click the appropriate link and save the linked file to your computer

    • JPEG - a small graphic file best used for on-screen uses such as slide shows or video. These are relatively low resolution files and should not be resized any larger than the original file.
    • EPS - a vector file that can be resized without any loss of registration. You will need software that can read and edit EPS files.
    • PNG - similar to JPEG, these files are relatively small and lower resolution, but also have transparent backgrounds and can therefore be used over background colors or images. These files should not be resized larger than the original file.

Other Logos

Logos for various United Way and partner programs and initiatives are available upon request. Please send your request to contactus@unitedwaydm.org..

Color Palette

The United Way color palette is comprised of colors used in the United Way brandmark. On this page you will find specifications for reproducing the United Way colors in a variety of ways. The colors shown are not direct conversions, but rather carefully selected formulas to ensure the best and most accurate color representation for that format/use. Color Palette PDF


Pantone 287 C
C: 100    M: 74    Y: 0    K: 0
R: 0    G: 81    B: 145
HEX: #005191


Pantone 659 C or 287 C at 52%
C: 55    M: 40    Y: 0    K: 0
R: 83    G: 158    B: 208
HEX: #539ED0


Pantone 143 C
C: 0    M: 34    Y: 86   K: 0
R: 255    G: 179    B: 81
HEX: #FFB351


Pantone 179 C
C: 0    M: 85    Y: 89   K: 0
R: 255    G: 68    B: 59
HEX: #FF443B


Pantone 152 C
C: 0    M: 60    Y: 100   K: 0
R: 245    G: 120    B: 20
HEX: #F57814


C: 62    M: 11    Y: 98   K: 1
R: 112    G: 173    B: 71
HEX: #70AD47


C: 78    M: 75    Y: 21   K: 6
R: 82    G: 82    B: 134
HEX: #525286

Black 70%

C: 0    M: 0    Y: 0   K: 70
R: 79    G: 79    B: 79
HEX: #545454

Black 30%

C: 0    M: 0    Y: 0   K: 30
R: 179    G: 179    B: 179


* Logo Usage Rules

  • The United Way brandmark is a registered trademark. Please review the United Way Worldwide Brand Identity Guidelines (PDF file linked) before using these images.
  • Use only the colors shown on this page; do not imprint the United Way logo in any other colors.
  • The words "United Way of Central Iowa" should always appear with the brandmark, in the exact position and typeface shown.
  • The box surrounding the brandmark is part of the image and should not be removed.
  • At all times the logo must be clearly visible and distinctive. Do not print words or images over the logo, screen the logo to use as a background, or render it as a transparent or watermarked image.
  • Do not print or display the logo smaller than one inch wide. If you need to resize the image, it must retain its original proportions.
  • Do not separate the elements within the logo. For example, the hand, rainbow and person icons need to remain within the logo together and unaltered.
  • When writing about United Way, do not use "the United Way". It needs to be "United Way".