Running a United Way campaign in your workplace can be challenging, rewarding, and a great way to bond as a team while helping improve lives in central Iowa. 


If you are organizing a campaign at your workplace, are working with a team to run a campaign, or are just curious about what it takes to put a campaign together, the best place to start is by contacting your company's United Way Corporate Engagement Manager

They will help make it easy and share best practices, materials, ideas from other, and more. If you don't know your Corporate Engagement Manager, call us at (515) 246-6500 or email campaign@unitedwaydm.org.

 

HOW TO RUN A GREAT CAMPAIGN

How To Run A Great United Way CampaignOver the years, we have learned a lot from teams like yours about what makes a United Way

campaign successful. We have compiled this booklet of best practices, tips and tricks, and sample timelines and messages to help you make your plan.

It's a great place to start if you are new to campaign, or an excellent resource to remind you of some fundamentals if you've done this before.

Download the PDF

 

CAMPAIGN MANAGEMENT TOOLS

These tools and resources are valuable in helping you build and plan your United Way campaign.

Every organization is different. Company culture, type of work, number of employees, number of employees who are working from home, location, and other details can affect the length, focus, and goals of a United Way campaign.

Click below for some considerations when planning your United Way campaign's timeline.

Sample Campaign Timeline

Find samples like an agenda that covers a 15-20 minute United Way campaign kickoff rally (in person or virtual.) 

Sample Rally Agenda

Various ideas for campaign themes and fun activities associated with each.

Campaign Themes & Ideas

During the month of July 2021 four training sessions were held for United Way Campaign Chairs. Below you can access recordings and materials from each of those training sessions to help you learn best practices for a successful United Way campaign.

JULY 15: How to Run a Campaign

  • How To Run A Campaign - Zoom Recording (MP4)
  • How To Run A Campaign - Slide Deck (PDF)

JULY 15: eWay & Gaming Licenses

  • eWay & Gambling License Training - Zoom Recording (MP4)
  • eWay & Gambling License Training - Slide Deck (PDF)
  • eWay Online Giving Platform
    • 2021 eWay Memo of Understanding - Branded (PDF)
    • 2021 eWay Memo of Understanding - Nonbranded (PDF)
    • 2021 eWay Employee File Fields (Excel)
  • Use of Social & Charitable Gambling License (PDF)

JULY 22: Engaging Your Employees Through Affinity Groups

  • Engaging Your Employees through Affinity Groups - Zoom Recording (MP4)
  • Engaging Your Employees through Affinity Groups - Slide Deck (PDF)

JULY 29: Engaging Your Employees Through Affinity Groups

  • Building Your Employee Engagement Plan - Zoom Recording (MP4)
  • Building Your Employee Engagement Plan - Slide Deck (PDF)

Employees can give to your campaign using our online giving platform eWay. Below are some resources to help you understand how to set up your eWay system.

  • eWay & Gambling License Training - Zoom Recording (MP4)
  • eWay & Gambling License Training - Slide Deck (PDF)
  • 2021 eWay Memo of Understanding - Branded (PDF)
  • 2021 eWay Memo of Understanding - Nonbranded (PDF)
  • 2021 eWay Employee File Fields (Excel)

If you plan to hold raffles or games of chance as part of your United Way Campaign, you may be able to use United Way's gambling license to do so. Please refer to the materials linked below, and contact us for additional guidance.

  • eWay & Gambling License Training - Zoom Recording (MP4)
  • eWay & Gambling License Training - Slide Deck (PDF)
  • Use of Social & Charitable Gambling License (PDF)

Once your campaign is complete, be sure to nominate your organization for a LIVE UNITED Award, recognizing individuals and organizations who go above and beyond in supporting our community.

Several categories are available honoring giving, advocating, and volunteering for individuals and for companies of all different sizes.

LIVE UNITED NOMINATIONS COMING SOON

 

 

GETTING EMPLOYEES ENGAGED IN YOUR CAMPAIGN

One of the keys to a successful campaign is getting everyone excited and engaged in the effort. These tools will help make that happen!

The following documents can be used to help you create messages for your workplace campaign. Click on the links below for letter and email templates in Word document form. 
  • Donation Request to Vendors Message
  • CEO Campaign Kickoff Message
  • Campaign Preview Message
  • Email-A-Day Message Series
  • General Message to Employees
  • Letter to Retirees
  • Last Call Reminder Message
  • LEAD UNITED Event Invitation
  • Donor Thank You Message
  • Campaign Team Thank You Message

One way to help your employees get engaged in your United Way campaign is to help them find volunteer opportunities.

Find great ways for people to donate their time virtually or in person, and individually or as a group.

Volunteer Opportunites

Many organizations provide incentives tied to their campaign goals. A large budget is not necessary for incentives: There are many free incentives you can offer to employees for participating in the campaign. These items can also be donated and used in silent auctions or raffles.

Campaign Incentive Ideas

SPECIAL EVENTS

Special events can be used to raise awareness of the campaign and are held as kick-off or wrap-up events. 

Special Event Ideas

Custom Fundraising Page

If you are planning a special event that will ask employees to make small donations in addition to their United Way pledge, we may be able to create a special landing page for your event with a donation form.

Sample Custom Fundraising Page

 

 

LEADERSHIP EVENTS & AFFINITY GROUPS

Encouraging your employees to consider giving at leadership levels, or to join one of United Way's affinity groups like Women United, ELI, or United LEAGUE is a great way to increase giving and help people join a group that cares about the same issues they do.

ELI Logo

The Education Leadership Initiative (ELI) is an affinity group of central Iowans who give at a leadership level ($1,000 or more) and lead the fight for the success of middle school and high school students.

ELI Campaign Tools

Donors who give $1,000 or more are automatically members of LEAD UNITED, a group of some of our most generous donors who are also often leaders within your organization.

LEAD UNITED Campaign Tools

LINC_4C_NoTag

LINC is United Way's fast-growing affinity group for young professionals. Donor must give $250 or more, and as a member have access to special volunteer, social, and professional development opportunities throughout the year.

LINC Campaign Tools

Tocqueville_Fleur_de_Lis

The Tocqueville Society is an affinity group of our most generous donors in central Iowa who give $10,000 or more.

Tocqueville Society Campaign Tools

United-League-Color

Leadership. Equity. Advocacy. Giving. Unity. Excellence.

United LEAGUE is a new leadership affinity group from United Way of Central Iowa. United LEAGUE stands for Leadership, Equity, Advocacy, Giving, Unity, and Excellence. Members of United LEAGUE  are of African-American descent, identify as Black, or allies -- those who are passionate about supporting issues and programs aiming to close the gap and allow every central Iowan in every community within our region to thrive. 

United LEAGUE Campaign Tools

Women United

Women United is an affinity group of central Iowa women who give at a leadership level ($1,000 or more) and lead the fight for children in central Iowa who face difficult barriers in the areas of education, income, and health.

Women United Campaign Tools

 

 

HOW GIVING MAKES AN IMPACT

Help encourage donations by sharing how United Way uses those dollars to make real, impactful change in central Iowa.

Throughout the campaign – and especially during kickoff and leadership events – it is important to highlight United Way’s impact in our local community through our partnerships with nonprofits across Central Iowa.

One great way to do this is to have a director of a local nonprofit program speak to your employees and share how important their donations are. These passionate professionals do an excellent job illustrating the real difference donations to United Way can make in our community.

To request an Agency Storyteller, contact your United Way staff person or email Kristin Young, Corporate Engagement Officer, at Kristin.huinker@unitedwaydm.org.

 

Share real stories of people right here in central Iowa whose lives have been impacted by the programs our donors help to fund.

Stories of Success Videos

Stories of Success Blog

Take a virtual tour of some of the nonprofit agencies and programs that United Way funds with your donations.

Virtual Tours

These simulations are designed to help others better understand the various challenges and issues people face in our community. They may be intended for individual participation, or for groups, and can be conducted online or in-person depending on the activities involved.

Simulations & Activities

United Way of Central Iowa is excited to offer the new UNITED for EQUITY Fund to our community.A donation to the UNITED FOR EQUITY Fund will help support the work of local nonprofits who are focused on improving diversity, equity, and inclusion in our community while advancing the work at the heart of the UNITED TO THRIVE strategic focus.

The UNITED FOR EQUITY Fund:

  • Supports and strengthens organizations that serve marginalized populations - including organizations that are led by people of color and serve people of color
  • Works to address the inequities related to the strong infrastructure, funding networks, data, and metrics more established organizations have
  • Provides programmatic support AND supplemental funding for organizational capacity-building and/or general operating costs to build sustainability for organizations

Learn more at United4Equity.org

 

 

CAMPAIGN PROMO TOOLS

The following brochures, videos, posters, and other tools are available to use, paraphrase, or repurpose to help promote your United Way campaign.

The following Word documents can be used to help you create messages for your workplace campaign. Click on the links below for letter and email templates in Word document form. 

  • Donation Request to Vendors Message
  • CEO Campaign Kickoff Message
  • Campaign Preview Message
  • General Message to Employees
  • Letter to Retirees
  • Email-A-Day Message Series
  • Last Call Reminder Message
  • LEAD UNITED Event Invitation
  • Donor Thank You Message
  • Campaign Team Thank You

Social Media Guide

Browse this guide to enhance your campaign through social media, or on internal communications tools.
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Stories in an Image

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Use these images for social media or Intranet posts. They can also be easily included in emails, newsletters, slideshows, and more. Each one has two images, one sized for Facebook and one for  Instagram, and  a Word Doc if you also want to use the text.
Browse STORIES IN AN IMAGE


Infographics

education-fight-early-grade-reading-social

Conveniently broken up into smaller pieces, these infographic chunks are perfect for social media or intranet posts. But they can also be used in emails, newsletters, or flyers.

Browse INFOGRAPHICS

A collection of various materials that you may use to promote your United Way campaign with others. From brochures to postcards and flyers and more.

Browse BROCHURES & COLLATERAL

Download and print these 11" x 17" posters yourself, or contact your United Way representative for printed copies.

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Dozens of videos are available for you to use during campaign events, to share via email or social media, or to play during your campaign on monitors around your workplace. Visit the Campaign Videos page on our toolkit to find a variety of content.

Visit the VIDEOS Page

Blogs copy

Click the image to view more than 40 blogs and stories you may use on your organization's intranet, social media pages, email newsletters, or wherever you choose. If using in social media, don't forget to tag @UnitedWayCI and include #LiveUnitedDSM. Browse BLOGS & STORIES

Photos & Images

Visit our FLICKR.com album to find a variety of photos and images that you may use in your campaign materials and communications. All images are approved for reuse, and subjects have signed appropriate releases.

Browse PHOTOS


Logos & Resources

Download various treatments of the United Way of Central Iowa's logo in a variety of graphic formats, as well as brand guidelines. If you have questions about use, placement, or versions, please contact your Corporate Engagement Manager.

Logos & Resources

Order directly from the United Way store to get LIVE UNITED t-shirts, signs, balloons, bags and hats, decorations, and more. If you prefer to work directly through United Way of Central Iowa, please contact your Corporate Engagement Manager.

Visit UnitedWayStore.org

 

If you're hosting a virtual meeting or campaign event, here are some background options for you from United Way. Some virtual meeting platforms, like Zoom, will reverse your background images. Please download and test the backgrounds in advance to see which will work best for your meeting or event.

United Way Background

 

United Way Reversed Background

ELI Meeting Background

ELI Reversed Background

Women United Meeting Background

Women United Reversed Background

 

YOUR CORPORATE ENGAGEMENT TEAM

The United Way Corporate Engagement team is here to support you, whatever your needs. Below you'll find contact information for our staff. Not sure who your contact might be? Call us at (515) 246-6500 or email campaign@unitedwaydm.org and we'll connect you to the right person. 

Melanie Campbell

Melanie Campbell

Chief Donor Engagement Officer

Melanie.Campbell@unitedwaydm.org   (515) 246-6547

lindsay cannaday-1

Lindsay Cannaday

LINC and United LEAGUE Director

Lindsay.Cannaday@unitedwaydm.org   (515) 246-6554

Ramona Moni Gaukel

Ramona Gaukel

Volunteer Engagement Officer

Ramona.Gaukel@unitedwaydm.org   (515) 246-2513 

 

Cayala Nord

Cayla Nord

Corporate Engagement Manager


cayla.nord@unitedwaydm.org   (515) 246-6539

 

Kelly Sparks 2021

Kelly Sparks

Tocqueville Society Director

Kelly.Sparks@unitedwaydm.org   (515) 246-2510

 

Geena Staiert

Geena Staiert

Corporate Engagement Manager

Geena.Staiert@unitedwaydm.org   (515) 246-2516

 

Joy_Talmon

Joy Talmon

Corporate Engagement Manager

Joy.Talmon@unitedwaydm.org   (515) 246-6540

 

JaclynW

Jaclyn Wulfekuhle

Women United Director

Jaclyn.Wulfekuhle@unitedwaydm.org   (515) 246-6548

 

 Chase_Young

Chase Young


ELI Director

Chase.Young@unitedwaydm.org   (515)246-6504

 

Kristin Huinker

Kristin Young

Corporate Engagement Officer

kristin.young@unitedwaydm.org   (515) 246-6503

 

 

 

2021 LOANED EXECUTIVES

 

Tracy Cunningham

Tracy Cunningham

Loaned Executive 

tracy.cunningham@unitedwaydm.org   (515) 246-6500

 

 

Roxann King

Roxann King

Loaned Executive

roxann.king@unitedwaydm.org   (515) 246-6500

 

 

Alex Marckmann

Alex Marckmann

Loaned Executive

alex.marckmann@unitedwaydm.org   (515) 246-6500

 

Abby Price

Abby Price

Loaned Executive

abby.price@unitedwaydm.org   (515) 246-6500

 

Eric Schulz

Eric Schulz

Loaned Executive

eric.schulz@unitedwaydm.org   (515) 246-6500

 

photo-needed

Garrett Sheppard

Loaned Executive

garrett.sheppard@unitedwaydm.org   (515) 246-6500

 

Kimberley Boggus

Kimberley Strope-Boggus

Loaned Executive 

kimberley.strope-boggus@unitedwaydm.org   (515) 246-6500