Running a United Way campaign in your workplace can be challenging, rewarding, and a great way to bond as a team while helping improve lives in central Iowa.
If you are organizing a campaign at your workplace, are working with a team to run a campaign, or are just curious about what it takes to put a campaign together, the best place to start is by contacting your company's United Way Corporate Engagement Manager.
They will help make it easy and share best practices, materials, ideas from other, and more. If you don't know your Corporate Engagement Manager, call us at (515) 246-6500 or email email@example.com.
HOW TO RUN A GREAT CAMPAIGN
campaign successful. We have compiled this booklet of best practices, tips and tricks, and sample timelines and messages to help you make your plan.
It's a great place to start if you are new to campaign, or an excellent resource to remind you of some fundamentals if you've done this before.
CAMPAIGN MANAGEMENT TOOLS
These tools and resources are valuable in helping you build and plan your United Way campaign.
Every organization is different. Company culture, type of work, number of employees, number of employees who are working from home, location, and other details can affect the length, focus, and goals of a United Way campaign.
Click below for some considerations when planning your United Way campaign's timeline.
During the month of July 2021 four training sessions were held for United Way Campaign Chairs. Below you can access recordings and materials from each of those training sessions to help you learn best practices for a successful United Way campaign.
JULY 15: How to Run a Campaign
JULY 15: eWay & Gaming Licenses
JULY 22: Engaging Your Employees Through Affinity Groups
JULY 29: Engaging Your Employees Through Affinity Groups
Once your campaign is complete, be sure to nominate your organization for a LIVE UNITED Award, recognizing individuals and organizations who go above and beyond in supporting our community.
Several categories are available honoring giving, advocating, and volunteering for individuals and for companies of all different sizes.
LIVE UNITED NOMINATIONS COMING SOON
GETTING EMPLOYEES ENGAGED IN YOUR CAMPAIGN
One of the keys to a successful campaign is getting everyone excited and engaged in the effort. These tools will help make that happen!
Special events can be used to raise awareness of the campaign and are held as kick-off or wrap-up events.
Custom Fundraising Page
If you are planning a special event that will ask employees to make small donations in addition to their United Way pledge, we may be able to create a special landing page for your event with a donation form.
LEADERSHIP EVENTS & AFFINITY GROUPS
Encouraging your employees to consider giving at leadership levels, or to join one of United Way's affinity groups like Women United, ELI, or United LEAGUE is a great way to increase giving and help people join a group that cares about the same issues they do.
Leadership. Equity. Advocacy. Giving. Unity. Excellence.
United LEAGUE is a new leadership affinity group from United Way of Central Iowa. United LEAGUE stands for Leadership, Equity, Advocacy, Giving, Unity, and Excellence. Members of United LEAGUE are of African-American descent, identify as Black, or allies -- those who are passionate about supporting issues and programs aiming to close the gap and allow every central Iowan in every community within our region to thrive.
HOW GIVING MAKES AN IMPACT
Help encourage donations by sharing how United Way uses those dollars to make real, impactful change in central Iowa.
Throughout the campaign – and especially during kickoff and leadership events – it is important to highlight United Way’s impact in our local community through our partnerships with nonprofits across Central Iowa.
One great way to do this is to have a director of a local nonprofit program speak to your employees and share how important their donations are. These passionate professionals do an excellent job illustrating the real difference donations to United Way can make in our community.
To request an Agency Storyteller, contact your United Way staff person or email Kristin Young, Corporate Engagement Officer, at Kristin.firstname.lastname@example.org.
United Way of Central Iowa is excited to offer the new UNITED for EQUITY Fund to our community.A donation to the UNITED FOR EQUITY Fund will help support the work of local nonprofits who are focused on improving diversity, equity, and inclusion in our community while advancing the work at the heart of the UNITED TO THRIVE strategic focus.
The UNITED FOR EQUITY Fund:
- Supports and strengthens organizations that serve marginalized populations - including organizations that are led by people of color and serve people of color
- Works to address the inequities related to the strong infrastructure, funding networks, data, and metrics more established organizations have
- Provides programmatic support AND supplemental funding for organizational capacity-building and/or general operating costs to build sustainability for organizations
Learn more at United4Equity.org
CAMPAIGN PROMO TOOLS
The following brochures, videos, posters, and other tools are available to use, paraphrase, or repurpose to help promote your United Way campaign.
Social Media Guide
Stories in an Image
Use these images for social media or Intranet posts. They can also be easily included in emails, newsletters, slideshows, and more. Each one has two images, one sized for Facebook and one for Instagram, and a Word Doc if you also want to use the text.
Conveniently broken up into smaller pieces, these infographic chunks are perfect for social media or intranet posts. But they can also be used in emails, newsletters, or flyers.
Photos & Images
Visit our FLICKR.com album to find a variety of photos and images that you may use in your campaign materials and communications. All images are approved for reuse, and subjects have signed appropriate releases.
Logos & Resources
Download various treatments of the United Way of Central Iowa's logo in a variety of graphic formats, as well as brand guidelines. If you have questions about use, placement, or versions, please contact your Corporate Engagement Manager.
YOUR CORPORATE ENGAGEMENT TEAM
The United Way Corporate Engagement team is here to support you, whatever your needs. Below you'll find contact information for our staff. Not sure who your contact might be? Call us at (515) 246-6500 or email email@example.com and we'll connect you to the right person.
Chief Donor Engagement Officer
LINC and United LEAGUE Director
Volunteer Engagement Officer
Corporate Engagement Manager
Tocqueville Society Director
Corporate Engagement Manager
Corporate Engagement Manager
Women United Director
Corporate Engagement Officer