United Way of Central Iowa (UWCI) has hired Sarah Welch as Strategic Communications Officer. In this role, Sarah will lead the day-to-day operations of the Strategic Communications team and will help advance United Way’s mission to fight for the health, education, and financial stability of every central Iowan.

“We are very excited to welcome Sarah Welch to our team.  Sarah understands who we are as an organization and is a perfect fit to lead our Strategic Communications team,” said Andy TeBockhorst, Chief Strategic Communications Officer.   “Her breadth of marketing and communications experience will be instrumental in our efforts to engage central Iowans in tacking our community’s most pressing challenges.”

Welch comes to United Way with 10-plus years’ experience in marketing and communications.   Prior to joining United Way Sarah she served as Prevent Child Abuse Iowa’s communications director, with a focus on building engagement in child abuse prevention by developing messaging, training and marketing materials for community partners.  Before joining Prevent Child Abuse Iowa, Welch worked as a reporter for the Business Record. 

She has a Master of Fine Arts degree in creative writing and has taught college writing at the University of Missouri-St. Louis.  She received national recognition for her social media work while at Health Literacy Missouri.  

Sarah currently volunteers as an Artist Mentor with ArtForce Iowa providing mentorship to at-risk youth through creative writing.

About United Way
Since 1917, United Way of Central Iowa (UWCI) has brought together individuals, employers and organizations from every corner of central Iowa to create and implement initiatives focused on producing real results in the areas of education, income and health.

UWCI is a "Collective Impact" organization focused on bringing together nonprofits, businesses, elected officials and community leaders to collaborate and implement solutions to our community's most critical issues.

About The Author: Liz Adelman

Liz Adelman is a partner at AdelmanDean Group.