For anyone who ever wished to have the power to make a really big impact on their community, and on the world, GivingTuesday can be a dream come true.

Last year, more than 3.6 million people from 150 countries joined together to raise $400 million on GivingTuesday. United Way of Central Iowa stands ready to keep the momentum going this year to fuel the critical community cornerstones of education, financial stability and health here in central Iowa.

GivingTuesday is an opportunity for people in our community to rally around the causes they believe in and build stronger neighborhoods, cities and regions. On this day, every single act of volunteerism or donation to United Way of Central Iowa is amplified by the sheer number of people from our community joining in.

Established in 2012, in the U.S. as a celebratory kickoff to the holiday giving season, GivingTuesday happens on the first Tuesday after Thanksgiving and has become a worldwide philanthropic event. This year, GivingTuesday will be on December 3 and you can join in to help power change for central Iowa, whether it’s your first time or you’ve participated before.

 The power of one. The impact of many.

The best part about GivingTuesday? It doesn’t take a heroic effort to make an impact. Donate the $5 you would spend on a latte and it can provide 16 meals for the homeless. That $10 app for your phone can buy books for 3 preschoolers at early learning centers in central Iowa. And the power of any amount you donate is supercharged by the collective giving that will happen on December 3.

If you’ve never participated in GivingTuesday, mark your calendar to earn your cape this year by making a gift to United Way of Central Iowa.

Donate to #GivingTuesday

Elisabeth Buck

About The Author: Elisabeth Buck

Elisabeth Buck is the president of United Way of Central Iowa. As the organization’s chief executive she leads United Way’s strategies to achieve substantive community impact in the priority areas of Education, Income, and Health to improve lives and build a stronger central Iowa.