Discover the Power of Purpose

Welcome to Powered by Purpose, a free online resource designed to help you explore the meaning of purpose, discover your own unique purpose and put it into action in your life and workplace.




Purpose Matters for Everyone

According to the Gallup National Health and Well-Being Index, two out of three central Iowans struggle with purpose and only about 50 percent can identify a leader who makes them feel enthusiastic about the future. Our goal is to change that.


Purpose Matters for Business

Purpose is also important in the workplace. Organizations, just like individuals, have their own unique purpose, so it’s important for business and nonprofit leaders to identify and share what that is in order to create better engagement with employees, stakeholders and clients/customers.


Tanya fish

Optimize Employee Engagement Through Purpose-Driven Solutions

As we continue to venture through COVID-19 disruptions and change, it’s more important than ever to help employees find connection and meaning at work. According to a Deloitte 2021 Human Capital Trends Report, “Organizations that embraced purpose were able to sift through competing priorities, unite workers under common goals, drive belonging and focus resources on their most pressing organizational and societal goals.” In this session, Tanya Fish will share how working on her individual purpose and connecting it with the purpose of her employer helps drive her each day. She will share best practices for engaging employees in organizational purpose and the added benefit of helping employees identify and connect their own purpose with that of their employer.

June 16, 12:00 p.m.

Register Here


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Why is Purpose important?

Whether an individual or an organization, our purpose is our “why” for existing. Understanding purpose comes from identifying what motivates us, what makes us happy, and what we need in order to help us feel important and valued. In fact, our purpose can often change, shifting as circumstances around us shift and as time goes by.

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United Way of Central Iowa and its partners have developed this free Powered by Purpose resource to help our community improve its collective sense of purpose. Whether an individual or organization, discovering and living out our purpose increases our health, connection to each other and overall satisfaction with our lives.

"Find out who you are... and do it on purpose."

Dolly Parton


Powered by Purpose Blog

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