Discover the Power of Purpose

Welcome to Powered by Purpose, a free online resource designed to help you explore the meaning of purpose, discover your own unique purpose and put it into action in your life and workplace.

Purpose Matters for Everyone

According to the Gallup National Health and Well-Being Index, two out of three central Iowans struggle with purpose and only about 50 percent can identify a leader who makes them feel enthusiastic about the future. Our goal is to change that.

Purpose Matters for Business

Purpose is also important in the workplace. Organizations, just like individuals, have their own unique purpose, so it’s important for business and nonprofit leaders to identify and share what that is in order to create better engagement with employees.



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Why is Purpose important?

Whether an individual or an organization, our purpose is our “why” for existing. Understanding purpose comes from identifying what motivates us, what makes us happy, and what we need in order to help us feel important and valued. In fact, our purpose can often change, shifting as circumstances around us shift and as time goes by.

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Living Your Purpose

Purpose is one of the key factors in a holistic measure of our well-being, and research indicates that having meaning and purpose in your life is linked to:

  • Better sleep
  • Improved heart health
  • Lower risk of illness and death

By engaging in Powered by Purpose - whether by joining our speaker series, reading our blog and shared articles, or participating in the Powered by Purpose Journey, you will be provided with free information on exploring your purpose and defining your unique contributions to your family, your job and your community. 

Organizational Purpose (coming soon)

To be truly engaged at work, employees must feel a real connection between their personal purpose and the purpose of their employer. If they feel good about their company and the work they do, research shows they are:

  • 98 percent more engaged
  • Significantly more productive
  • Nearly 3 times more likely to stay with their employer

We offer several paths to exploring your organization's purpose - a speaker series, blog posts, community resources and the Powered by Purpose online Journey. Please check back for more details as we develop organizational opportunities into 2021.


United Way of Central Iowa and its partners have developed this free Powered by Purpose resource to help our community improve its collective sense of purpose. Whether an individual or organization, discovering and living out our purpose increases our health, connection to each other and overall satisfaction with our lives.

"Find out who you are... and do it on purpose."

Dolly Parton


Powered by Purpose Blog

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