Powered by Purpose was developed by United Way of Central Iowa and several community partners with expertise in promoting purpose among individuals and the community workforce.

This initiative is part of United Way of Central Iowa's Thriving Workforce initiative. Thriving Workforce works to help individuals find or grow into a great career and organizations to find and hire great employees. To learn more, visit the Thriving Workforce website.

Powered by Purpose Partners


United Way of Central Iowa fights for the health, education, and financial stability of all central Iowans. For over 100 years, United Way of Central Iowa has brought together nonprofits, businesses, government, community leaders, volunteers, and more to identify and tackle central Iowa’s toughest challenges.


Navigate helps clients provide a flexible and configurable wellbeing platform that allows them to better communicate and engage with their employees. Clients come to Navigate when they want to have thorough Account Management support, detailed communications, and holistic resources to help employees and spouses deal with the stressors in their life.



EthOs works with organizations to enhance the employee experience by empowering their employees to bring their best self to work every day and fully engage in the organization’s purpose. Our approach is to bring together all areas of wellbeing to look at the whole employee and how we can impact their wellbeing.

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Project IOWA is a non-profit organization that offers support and training services to Iowans seeking better careers. We believe that everyone has something of value to offer and has the potential to improve their own lives, no matter what their circumstances or background.


"It’s not enough to have lived. We should be determined to live for something."

Winston S. Churchill


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Recent Blog Posts

My Life, My Purpose

From a voiceless child to a woman sharing the voices of the community, Dwana Bradly shares her life of purpose in this...

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The Best Thing We Can Do for Each Other

Daniel Hoffman-Zinnel, Proteus Executive Director, fearlessly lives out his purpose as a strong leader and voice in our...

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The Power of Thought

In this guest blog, Tony Wilson, motivational speaker and author, shares the inherent process we go through to create...

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