Running a United Way campaign in your workplace can be challenging, rewarding, and a great way to bond as a team while helping improve lives in central Iowa. 

If you are organizing a campaign at your workplace, are working with a team to run a campaign, or are just curious about what it takes to put a campaign together, the best place to start is by contacting your company's United Way Corporate Engagement Manager. He or she will help make it easy and share best practices, materials, ideas from other and more. If you don't know your Corporate Engagement Manager, call us at (515) 246-6500 or email

Check out our new homepage just for employees in workplace campaigns. It's the go-to place to learn more about United Way of Central Iowa and the impact your gift can make. Please share with your co-workers!


How to Run a Great Campaign

How to run a great campaign manual -cover.pngWe've learned tips and tricks from thousands of successful campaigns over the years, and have put together a few pointers to help you make the most of yours. Check out our guide for ideas.


Read the Guide



Quick Links 

Need United Way Gear?

Companies can order directly from the United Way store to get Live United swag and decorations, including:

  • T-shirts
  • Signs
  • Balloons 
  • Bags and hats
  • Notebooks and pens
  • And much more!

United Way Merchandise Store

If you'd like to work directly through United Way of Central Iowa to place a large order, contact your Corporate Enagement Manager.


We have a variety of brochures about the campaign, our work, and ways to get involved. Click the covers below to see PDFs, and talk to your United Way representative to get hard copies for your campaign.

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Campaign Brochure

6" x 3.5" booklet detailing what United Way does, and how you can get involved.

Other covers:

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Commmunity Impact Report

8.5" x 11" booklet showing progress toward our Goals for 2020.

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Leadership Brochure

4.25" x 5.5" brochure describing United Way's four affinity groups: Tocqueville Society, Women's Leadership Connection (WLC), Education Leadership Initiative (ELI), and LINC (Lead. Impact. Network. Change.)

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Tocqueville Society Brochure

3.5" x 8.25" booklet detailing the Tocqueville Society, a group of exceptional individuals & families who lead the way with annual contributions of $10,000 or more to United Way of Central Iowa.

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WLC Brochure

3.6" x 8.5" tri-fold brochure detailing the Women's Leadership Connection, an affinity group supporting strategies to improve school readiness for central Iowa's kids ages 0 to 5.

ELI Brochure

ELI Brochure

3.6" x 8.5" tri-fold brochure detailing the Education Leadership Initiative, an affinity group supporting strategies to help students through the difficult transition from middle school to high school and all the way through to graduation.

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LINC Postcard

An 5.5" x 8.5" postcard to hand out to potential members detailing the new affinity group for individuals ages 30 and under focused on providing for the essential needs of central Iowans.


Campaign Videos


Meet Maddie

An introduction to United Way, and why your pledge matters.



We Live United 

An inspirational video sharing how the community comes together to LIVE UNITED.


Stories of Success

Featuring four stories of success from individuals in central Iowa.


The Cycle-Breaker

An overview of United Way's education work from birth to high school graduation.


Carrie's Story

With her son facing mental health challenges, Carrie found the support her family needed.


Honor's Story

Mikeesha's Story

Aaron's Story

Minerva's Story


Download and print these 11" x 17" posters yourself, or contact your United Way representative for printed copies. 

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Digital Resources

Use theis content for social media, intranet posts, emails, presentations, or displays.

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Content for Social Media and Intranet 

Download content from Dropbox that includes stories told in one image, infographics, blog posts to copy and paste into social media, and slides for display screens. 

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Social Media Guide

Browse this guide to enhance your campaign through social media. The guide includes tips and ideas for posting and sample posts to copy and paste.


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Presentation Slides

(Download the PowerPoint file)

Give your own United Way presentation using these slides, or pick-and-choose your favorites to display on TV, computer, or projector screens throughout the office or during a campaign event.

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Download photos from Dropbox that you can use on social media, in emails, on your intranet, or for any other use you can think of.

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Kick-off Email

Share this customizable email with co-workers on the first day of your United Way campaign. Just click the email icon above, download the .msg file, open, click "Forward" in your email client, change or delete any content you desire, and click "Send."

Remember to replace the highlighted copy with information about your company or delete it altogether.

Instructions for using this email

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Thank You Email

Share this customizable email with co-workers to thank them after the campaign. It includes a link to a Thank You video!

Just click the email icon above, download the .msg file, open, click "Forward," change or delete any content you desire, and click "Send."

Remember to replace the highlighted copy with information about your company or delete it altogether.

Instructions for using this email

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Email-A-Day Campaign 

Download these .msg files from Dropbox and forward them directly to your co-workers. Select your favorites to provide facts and stories daily or weekly during your campaign. Thirty emails are provided. Feel free to customize as desired.

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Use these facts and information to share with co-workers on a daily or weekly basis during your campaign—via email, social media, intranet, or in-person meeting.

Explore More Content to Share

Don't forget to subscribe to United Way's blog and stories to keep up to date on great content to share with your employees during your campaign.

  blog    stories  See 100 Stories of Impact  United Way In The News


Sample Communications

The following documents can be used to help you create emails and letters for your workplace campaign.


Ask your United Way representative for copies of pledging materials and instructions for completing the forms.

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Pledge form


Spanish Pledge Form


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Pledge envelope