Running a United Way campaign in your workplace can be challenging, rewarding, and a great way to bond as a team while helping improve lives in central Iowa. 

If you are organizing a campaign at your workplace, are working with a team to run a campaign, or are just curious about what it takes to put a campaign together, the best place to start is by contacting your company's United Way Corporate Engagement Manager.

He or she will help make it easy and share best practices, materials, ideas from other, and more. If you don't know your Corporate Engagement Manager, call us at (515) 246-6500 or email campaign@unitedwaydm.org.


 

How to Run a Great Campaign 

great campaign imageWe've learned tips and tricks from thousands of successful campaigns over the years, and have put together a few pointers to help you make the most of yours. Check out our guide for ideas.

 

Read the Guide

 

 

   
 


United Way Gear

Companies can order directly from the United Way store to get Live United swag and decorations, including:

  • T-shirts
  • Signs
  • Balloons 
  • Bags and hats
  • Notebooks and pens
  • And much more!

United Way Merchandise Store

If you'd like to work directly through United Way of Central Iowa to place a large order, contact your Corporate Engagement Manager.

 

 


 

UWCI-Color-RGBUnited Way Logos and Brand Guidelines

To access various treatments of the United Way of Central Iowa logo in a variety of graphic file formats, visit the Resources page on this website. There you will find links to download files, as well as definition of different formats, and access to the United Way Brand Identity Guidelines document from United Way Worldwide.

If you have questions about proper use, placement, or versions of the United Way of Central Iowa logo, please contact your United Way Representative. 

Visit the RESOURCES page

 


Campaign Videos

You HEART DSM

An introduction to United Way and why your pledge matters.

View on YouTube

We Live United 

An inspirational video sharing how the community comes together to LIVE UNITED.

View on YouTube

 

Missy's Story

Missy has missed a lot of school. She's raised her sister since age 11 and suffers from severe pain. Behind on credits, she feared she wouldn't graduate.

 

Rhonda's Story

After years of struggle, Rhonnie Davis was living in her car, breaking out in hives, and studying like mad to become a nurse. And she had no idea how to come up with tuition.

 

Bizimana's Story

Bizimana works a two-acre farm called Eating Well in Altoona doing the same activities his parents did in Burundi, Africa. He joined United Way-funded LSI Global Greens.

 

Tara's Story

Struggling with illness and trying to live day-to-day for six years, Tara finally called United Way's 211 helpline and was directed to local food pantries, where she found help to meet her basic needs. 

View on YouTube

 

Central Iowa HealthWorks

An innovative United Way program training much-needed health care workers

View on YouTube

 

The Cycle-Breaker

Overview of United Way's education work from birth to graduation.

View on YouTube

 

Stories of Success

Featuring individuals in central Iowa who have benefited from United Way's initiatives.

 

Stories of Success

Featuring individuals in central Iowa who have benefited from United Way's initiatives.

View on YouTube

 

Carrie's Story

With her son facing mental health challenges, Carrie found the support her family needed.

View on YouTube

DROPBOX: Click here to download video files to your computer.


DIGITAL RESOURCES

Use this content for social media, intranet posts, emails, presentations, or displays.

 


Social Media and Intranet Content

Blogs and Stories

New call-to-action

Click the image to use these blogs and stories on your social media pages or on your organization's intranet. Just copy and paste the post content and the URL. If using in social media, don't forget to tag @UnitedWayCI and include #LiveUnitedDSM. 

Nearly 40 posts to choose from throughout your campaign!

Stories in an Image

New call-to-action

 Use these images for social media or Intranet posts. They are especially perfect for Instagram. Because the text is included on the image itself, there's no need for any further work or explanation on your part. They can also be easily included in emails or newsletters. You can even print them out for posting around the office or other creative ideas!

Just click the image above to download more than 20 story images.

Infographics 

New call-to-action

Conveniently broken up into smaller pieces, these infographic chunks are perfect for social media or intranet posts. But they can also be used in emails, newsletters, or flyers. 

Photos

New call-to-action

Download photos from Dropbox that you can use on social media, in emails, on your intranet, or for any other use you can think of.


Emails

New Call-to-action

Kick-off Email

Share this customizable email with co-workers on the first day of your United Way campaign. Just click the email icon above, download the .msg file, open, click "Forward" in your email client, change or delete any content you desire, and click "Send."

Remember to replace the highlighted copy with information about your company or delete it altogether.

Instructions for using this email

New Call-to-action

Thank You Email

Share this customizable email with co-workers to thank them after the campaign. It includes a link to a Thank You video!

Just click the email icon above, download the .msg file, open, click "Forward," change or delete any content you desire, and click "Send."

New Call-to-action

Email-A-Day Campaign 

Download these .msg files from Dropbox and forward them directly to your co-workers. Select your favorites to provide facts and stories daily or weekly during your campaign. Thirty emails are provided. Feel free to customize as desired.

New Call-to-action

Campaign Brochure in an Email

Use this if you can only send one email to your organization's employees. It summarizes United Way of Central Iowa's campaign brochure in one appealing email—and includes links to stories, blogs, and our much-loved Community Impact Report. 

This email is also useful to send between the kick-off and thank-you emails, or if you don't have a rally where you hand out brochures. 

 

New Call-to-action

Campaign Rally Invite

Use this email to invite employees to a campaign rally or meeting to learn more about United Way. 

Just click the email icon above, download the .msg file, open, click "Forward" in your email client, change or delete any content you desire, and click "Send."

Remember to replace the highlighted copy with information relevant to your company and the event. 

New Call-to-action

Leadership Event Invite

Use this email to invite organizational leaders to a leadership event where they can learn more about United Way's affinity groups and get inspired to donate $1,000 or more.

Just click the email icon above, download the .msg file, open, click "Forward" in your email client, change or delete any content you desire, and click "Send."

Remember to replace the highlighted copy with information relevant to your company and the event. 


Other Digital Resources

Social Media Guide  

New call-to-action

Browse this guide to enhance your campaign through social media. The guide includes tips and ideas for posting and sample posts to copy and paste.

 

Fact-A-Day

New call-to-action

Use these facts and information to share with co-workers on a daily or weekly basis during your campaign—via email, social media, intranet, or in-person meeting.

Every Dollar Matters

Every Dollar Matters


Use this information to explain how much your co-workers' weekly or monthly investment in United Way can provide to central Iowans in need. For example: $5 a week provides 75 meals for the homeless.

Presentation Slides

New call-to-action


Give your own United Way presentation using these slides, or pick-and-choose your favorites to display on TV, computer, or projector screens throughout the office or during a campaign event.

Download a larger PowerPoint file to customize


Donor Testimonials

New call-to-action

Click above to download images formatted for Facebook and Instagram, as well as to share on your Intranet or to print internally. These quotes from donors and volunteers explain why they give their dollars and time and what makes United Way unique. 

 

 

Emily Abbas

 

Jennifer McCoy & Suku Radia

 

Kelsey Arganbright

 

Lynn Graves

 

Matt Sokolowski

Download more "Why I Give" donor testimonial videos


Keep Up-to-Date on Content

Don't forget to subscribe to United Way's blog and stories to get more great content in your inbox to share with your employees during your campaign.

  blog  stories


LEAD UNITED

Here are tools and resources for events and asks focused on leadership giving. 

New call-to-action

How to Run a Leadership Event

Hosting a Leadership event is one of the best ways to increase your campaign. This one-pager provides information about our leadership groups and shares advice on how to hold an event for leaders at your organization, encouraging them to give $1,000 or more to United Way to amplify their impact in the community and network with other influencers in central Iowa.  

New Call-to-action

Leadership Event Invite

Use this email to invite organizational leaders to a leadership event where they can learn more about United Way's affinity groups and get inspired to donate $1,000 or more.

Just click the email icon above, download the .msg file, open, click "Forward" in your email client, change or delete any content you desire, and click "Send."

Remember to replace the highlighted copy with information relevant to your company and the event. 

New call-to-action

How to Run a LINC Event

Engage young professionals at your organization with an event for our affinity group LINC (Lead. Impact. Network. Change). With LINC membership, young professionals can participate in volunteer, social, and professional development events, while feeling more engaged at work. 

 

Misty & Malachi

A mother and son touched by tragedy benefit from the services of a United Way-funded child care center

View on YouTube

 

We are WOMEN UNITED

Women United is a diverse, vibrant group bound together by the mission to improve the future of our youngest central Iowans. 

View on Youtube 

 

Why Middle School Matters

Middle school experts share why the age is such a critical time for education and development, as well as how Education Leadership Initiative (ELI) funding helps contribute to their youth's success. Middle-schoolers in central Iowa share their future dreams.

View on Youtube

 

LINC DSM

LINC is for anyone ages 30 and under who wants to make central Iowa better.
View on Youtube

Tocqueville form

Tocqueville Enrollment Form 

Download a form that Tocqueville donors ($10,000+) at your organization can fill out instead of the traditional print pledge form. Return them in your pledge envelope or ask the donor to mail them to United Way of Central Iowa at 1111 9th St., Suite 100, Des Moines, IA 50314. 

women united form

Women United Commitment Form

Download a form that new or returning Women United members at your organization can fill out instead of the traditional print pledge form. Return them in your pledge envelope or ask the donor to mail them to United Way of Central Iowa at 1111 9th St., Suite 100, Des Moines, IA 50314. 

eli form

ELI Commitment Form

Download a form that new or returning ELI members at your organization can fill out instead of the traditional print pledge form. Return them in your pledge envelope or ask the donor to mail them to United Way of Central Iowa at 1111 9th St., Suite 100, Des Moines, IA 50314. 


Posters

Download and print these 11" x 17" posters yourself, or contact your United Way representative for printed copies. The poster with white space can be used to add your company's campaign details. 

New call-to-action

 

New call-to-action

New call-to-action

New call-to-action

New call-to-action

New call-to-action


Brochures

We have a variety of brochures about the campaign, our work, and ways to get involved. Click the covers below to see PDFs, and talk to your United Way representative to get hard copies for your campaign.

Campaign Brochure

Campaign brochure cover

5'' x 5" booklet detailing what United Way does, and how you can get join the fight for the health, education, and financial stability of all central Iowans. 

Community Impact Report

Community Impact Report cover8.5x11 folded report with flap that provides updates on progress made toward the community goals for 2020, as well as highlighting the key focus areas in each category of EDUCATION, INCOME, and HEALTH. 

Leadership Brochure

Lead United cover4.25" x 5.5" brochure describing United Way's donor groups: Tocqueville Society, LEAD UNITED, Women United, Education Leadership Initiative (ELI), and LINC.

Tocqueville Society Brochure

2017 Tocqueville Society Brochure - for Web_Page_2.png

3.5" x 8.25" booklet detailing the Tocqueville Society, a group of exceptional individuals & families who lead the way with annual contributions of $10,000 or more to United Way of Central Iowa.

Labor United

labor united3.6" x 8.5" tri-fold brochure detailing the 75-year partnership and shared goals between United Way of Central Iowa and the local labor community, particularly the South Central Iowa Federation of Labor, AFL-CIO. 

Women United Brochure

Women United brochure cover

3.6" x 8.5" tri-fold brochure detailing  Women United, an affinity group supporting strategies to improve school readiness for central Iowa's kids ages 0 to 5.

ELI Brochure

ELI brochure cover-1

3.6" x 8.5" tri-fold brochure detailing  Education Leadership Initiative, an affinity group supporting strategies to help students transition from middle to high school.

LINC Postcard

LINC brochure cover4'' x 4'' accordion fold  to hand out to potential members detailing the new affinity group for young professionals focused on providing for the essential needs of central Iowans.


Sample Communications

The following documents can be used to help you create emails and letters for your workplace campaign. Click on the buttons below for letter and email templates in Word document form. 

Kick Off Letter from CEO or Leadership

A letter from CEO or leadership kicking off your United Way campaign

Letter to Previous Donor  from ECC

A letter encouraging those who gave last year to give again in this year's campaign.

Letter to Previous  Leadership Donor from ECC

A letter encouraging those who gave at leadership levels last year to do so again.

Letter to Potential Leadership Donor from ECC

A letter to encourage those who could give at a leadership level to join this year. 

Letter to Non Donor from ECC

A letter encouraging those who do not give to United Way to donate in this year's campaign. 

 


Pledging

Ask your United Way representative for copies of pledging materials and instructions for completing the forms.

UnitedWay_PledgeForm2019_Page_1

Pledge form

Spanish_Pledge_Form.png

Spanish Pledge Form

Pledge Envelope 2018 - for web 
Pledge envelope

UnitedWay_CorpPledgeForm 2019


Corporate Pledge Card


Your United Way Representative

Find Your Contact

The United Way Donor Engagement team is here to support you, whatever your needs. Below you'll find contact information for our staff.

Confused about who to contact for your organization? Call us at (515) 246-6500 or email campaign@unitedwaydm.org and we'll connect you to the right person. 

Melanie Campbell

Melanie
Campbell

Chief Donor Engagement Officer

Mecampbell@unitedwaydm.org   (515) 246-6547



Ramona
Gaukel

Grants Director

rgaukel@unitedwaydm.org   (515) 246-2513

 

Sara
Kurovski

Tocqueville Society Director

skurovski@unitedwaydm.org   (515) 246-2510

 

Luke Lynch

Luke
Lynch

Director, LINC and Leadership Giving

l.lynch@unitedwaydm.org    (515) 246-6540

 

Julie Matternas

Julie
Matternas

Corporate Engagement Officer

jmatternas@unitedwaydm.org   (515) 246-6503

Cayala Nord

Cayla Nord

Corporate Engagement Manager

cayla.nord@unitedwaydm.org   (515) 246-6539

 

photo-needed

Geena Staiert

Corporate Engagement Manager

geena.staiert@unitedwaydm.org   

 



Joy_Talmon

Joy
Talmon

Corporate Engagement Manager

joy.talmon@unitedwaydm.org   (515) 246-6540

 

JaclynW

Jaclyn
Wulfekuhle

Women United Director

jwulfekuhle@unitedwaydm.org   (515) 246-6548

 

Chase Young

Education Leadership Initiative Director

cyoung@unitedwaydm.org  (515) 246-6504

 


Loaned Executives

Loaned Executives serves as liaisons between United Way and the employee campaign chairs (ECCs) at organizations running United Way campaigns. They assist ECCs with campaign management, present that United Way story at campaign rallies and events, provide resources and materials, and help wrap up the campaign at the end. They work at United Way from August through November, on loan from their companies. 

lauren bremer

Lauren Bremer


Loaned Executive

lauren.bremer@unitedwaydm.org   (515) 246-6500

 

Segments:

Finance/Insurance

Education

Legal

lindsay cannaday-1

Lindsay Cannaday


Loaned Executive

lindsay.cannaday@unitedwaydm.org   (515) 246-6500

Segments:

Finance/Insurance

Education

Legal

rob clark

Rob Clark


Communications Specialist

robert.clark@unitedwaydm.org   (515) 246-6500

 

darren holmes

Darren Holmes
Loaned Executive

 

darren.holmes@unitedwaydm.org   (515) 246-6500

 

Segments:

Finance/Insurance

Education

Legal

Tim Linn

Tim Linn


Loaned Executive

tim.linn@unitedwaydm.org   (515) 246-6500

 

Segments:

Industrial

Real Estate/
Construction

Media/
Communications

 

erin maynes

Erin Maynes


Loaned Executive

erin.maynes@unitedwaydm.org   (515) 246-6500

 

Segments:

Industrial

Real Estate/
Construction

Media/
Communications

gail pope

Gail Pope


Loaned Executive

gail.pope@unitedwaydm.org   (515) 246-6500

Segments:

Business Services

Medical

Retail/
Entertainment

Nonprofit

maloch spivey

Maloch Spivey


Loaned Executive

maloch.spivey@unitedwaydm.org   (515) 246-6500

Segments:

Business Services

Medical

Retail/
Entertainment

Nonprofit