United Way of Central Iowa’s 2009 campaign reached a projected $24.25 million, the third-highest total in the organization’s 91-year history. The amount is 3% below the $25 million raised in the 2008 campaign.
“We are feeling very good about this result, given the depth of the national recession,” says Bankers Trust CEO Suku Radia, who chaired the 2009 campaign. “Central Iowans showed remarkable generosity in these tough times. We have shown, once again, the depth of our caring for one another.”
He points to several successes in the 2009 campaign:
- Four leading companies who contributed $1 million or more: Aviva, Nationwide Companies, Principal Financial Group and Wells Fargo & Company.
- The 14 Pacesetter companies – companies who conduct their campaign early to jump start the community’s campaign -- collectively raised $2.2 million, achieving a 9% increase over last year.
- The LIVE UNITED Challenge Match generated over $600,000 in special one-time donations.
- 35 new Tocqueville Society members, representing those who contribute $10,000 or more.
- 132 new Women’s Leadership Connection members and over 90 new Emerging Leaders Initiative members.
- Of the top 100 companies conducting United Way campaigns, which represent over 80% of the campaign total, 59 showed increases this year, with 29 showing increases of 10% or more.
- More than 3,400 people gave to the United Way campaign for the first time this year.
- More than 7,000 donors increased their giving this year.
The central Iowa United Way campaign is tracking with national trends in charitable giving. Nationally, United Way campaigns have declined an average of 2 to 5 percent, according to United Way Worldwide. And according to an October survey published in the Chronicle of Philanthropy, the 400 largest national nonprofits were expecting to end the year with a 9 percent decrease.
Shannon Cofield, president of United Way of Central Iowa, credits a host of volunteers, community partners and local leaders for the local campaign’s success.
“Our success comes from leaders who understand the importance of United Way’s mission of improving lives,” Cofield says. “Our community owes a debt of gratitude for the leadership of Suku Radia. He poured his heart into this campaign, and he personally inspired people to support United Way and our community through the deepest economic recession in our generation.”
The incoming 2010 campaign chair, Steve Zumbach, is a partner at the Belin McCormick law firm.