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United Way of Central Iowa 2011 Campaign Raises a Record $25.1 Million


Des Moines, Iowa (January 12, 2012) – United Way of Central Iowa’s 2011 campaign raised $25,084,249, the highest total in the organization’s 94-year history.  This total was $1 million higher than the $24.1 million raised in 2010, and $600,000 more than the 2011 goal.

Additionally, 2011 marked the fifth consecutive year of community United Way support above $24 million. Central Iowa ranks second only to Seattle in per capita United Way giving among the country’s largest United Ways.

Campaign Chair and Meredith Corporation Chairman and CEO Steve Lacy acknowledged the many partners that helped deliver these outstanding results.  “The success of this year’s campaign was due to strong business leadership support, dedicated community partners, a hard-working United Way staff, and countless individual volunteers,” said Lacy.  “The Greater Des Moines community continued to demonstrate its tremendous generosity, which enables United Way to enhance its results-driven work related to education, income and health.”

Lacy and campaign co-chair Dan Houston, President, Retirement, Insurance and Financial Services for the Principal Financial Group, announced the record-setting results at a gathering of campaign volunteers Thursday evening at Meredith Corporation.  Lacy and Houston highlighted major increases in workplace and individual giving that led to the campaign’s success:


  • Five companies raised $1 million or more in the 2011 United Way campaign, and all increased their campaign contributions over 2010.  They are:

- The Principal Financial Group,
- Wells Fargo and Company,
- Nationwide Companies,
- Aviva USA, and
- Pioneer – A DuPont Business

  • Overall, Central Iowa’s largest corporate employers gave a total of $15.7 million, nearly 6 percent higher than last year’s results.
  • Nine Pacesetter organizations, which ran early campaigns to jump-start the process, collectively raised $647,888, a 10.2 percent increase over their 2010 giving.
  • Under the leadership of co-chairs Kyle and Sharon Krause, 36 new members joined Tocqueville Society, a group of individuals contributing $10,000 or more annually. This brings the total to more than 300 members whose contributions exceed $4.7 million, an all-time high for Central Iowa and a $300,000 increase over 2010.
  • Several local businesses achieved double-digit percentage increases over 2010 giving, including:

-  The Lauridsen Group (86% increase),
-  Sammons Financial Group (45% increase),
-  Nyemaster Goode Law Firm (32% increase),
-  Deloitte & Touche (28% increase),
-  John Deere (20% increase), and
-  Willis Auto Campus (20% increase)

  • Nearly 600 Women’s Leadership Connection members gave $1,000 or more, including 160 new members this year.  More than 300 members are now contributing $2,500 or more annually.
  • The Education Leadership Initiative also attracted more than 600 members giving $1,000 or more, including more than 70 members at the new $2,500 lead level.


“One measure of United Way of Central Iowa’s success is the widespread base of trust and support we build,” said Lacy. “We are proud that more than 40,000 central Iowans supported the campaign this year.  This total includes 5,000 people who gave to the United Way campaign for the first time, and more than 9,000 previous donors who increased their giving.  We are incredibly grateful that these individuals recognize our community’s needs and the invaluable work being done by United Way to address them for the near-term, and tackle them at their roots for the long-term health and vitality of our community.”

Steve Chapman, United Way of Central Iowa board chair and Ruan Corporation CEO, credits Lacy’s leadership, along with hundreds of community partners and local leaders for the campaign’s success.

“Our success is driven by leaders who understand the importance of United Way’s mission and its commitment to achieving measurable goals and improving lives,” Chapman said. “Our community owes a debt of gratitude for the leadership of Steve Lacy.  His commitment truly inspired broad and deep community support for United Way.”

At Thursday’s event, Lacy announced that the 2012 campaign will be chaired by Houston and co-chaired by Aviva USA CEO Chris Littlefield.   

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