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United Way of Central Iowa campaign surpasses goal


Des Moines – United Way of Central Iowa’s 2010 campaign surpassed its $24 million goal, raising $24,047,437, the fourth consecutive year the campaign has exceeded $24 million.

Campaign chair Steve Zumbach, a partner with the Belin McCormick law firm, says, “achieving our goal in the 2010 United Way campaign speaks volumes about our community. Even as companies and individuals continue to feel the effect of the economy, we were able to come together, to be a part of something larger than any one person. It is how we demonstrate our care and concern for one another,” he says.

The United Way campaign is critical to our community’s ability to achieve important goals in education, income and health.

Zumbach announced the projected campaign total at a gathering of campaign volunteers Wednesday evening.  He points to several successes in the 2010 campaign:

  • A fifth company joined the ranks of million-dollar campaigns. Led by the Principal Financial Group, Wells Fargo & Company, Nationwide Companies and Aviva USA, Pioneer—A DuPont Business, also contributed more than $1 million in 2010.
  • Ten Pacesetter organizations, which ran their campaigns early to jump-start the campaign, collectively raised $1.8 million, a 12% increase over 2009.
  • A total of 37 new individuals and families joined Tocqueville Society, for annual donations of $10,000 or more. The nearly 300 Tocqueville Society members contributed over $4.3 million in 2010.
  • Women’s Leadership Connection recruited 39 new lead members with contributions of $2,500 or more, and 100 new members joined Emerging Leaders Initiative with contributions of $1,000 or more.
  • The “Close the Gap” effort-- launched in mid-campaign – raised $250,000 in special one-time gifts to meet the $24 million goal.

Shannon Cofield, president of United Way of Central Iowa, credits Zumbach’s leadership, along with hundreds of community partners and local leaders for the campaign’s success.

“Our success comes from leaders who understand the importance of United Way’s mission of improving lives,” Cofield says. “Our community owes a debt of gratitude for the leadership of Steve Zumbach.  His commitment and perseverance inspired people to support United Way and our community.”

At Wednesday’s announcement, Cofield announced the 2011 campaign will be led by Meredith CEO Steve Lacy.  Lacy served on the United Way of Central Iowa Board of Directors from 1999 -2007, and was chair of the board from 2003-05.

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