United Way of Central Iowa's mission:
To improve lives by uniting the caring power of our community.

United Way envisions a community where all individuals and families achieve their potential through education, income stability and healthy lives.

Commitment to community success.
We will inspire action to ensure each among us succeeds.

Accountability and transparency. We will be open and trusted stewards, accounting for our actions by executing against targeted standards.

Inclusiveness. We will advance our mission to improve lives by using the skills, talents and resources representative of the entire community.

Customer-centered. We will create incomparable customer experiences, conducting business with integrity and responsiveness beyond reproach.

Innovation. We will promote creativity and flexibility, encouraging ideas and rewarding risk, in all aspects of the United Way experience.

Operational excellence and continuous improvement. We will constantly strive to create efficiencies and improve process linkages to streamline our business practices.